Real Madrid coach generates more revenue than Barcelona coach Pep Guardiola and his image, reputation and goodwill worth more than Catalan, a study suggests.
Real Madrid coach Jose Mourinho, is capable of generating more revenue than Barcelona coach Pep Guardiola and his image, reputation and goodwill worth more than Catalan, a study suggests.
The research, by Daniel Sá IPAM marketing school, the Portuguese town of Aveiro, calculates a "Sports Reputation Index" based on the media impact, the social networking presence, the trophies, apparel or the value of image rights.
According to these and other variables, the Portuguese reached a final value of 74 points on a scale from 0 to 100, compared to score 56 of Guardiola, resulting in more than five million potential market value.
The media exposure of the Portuguese coach is one of the most decisive factors for this outcome, as the Portuguese get attention "rather than" the coach "Barça". "This advantage of Jose Mourinho is explained by the way, messages and speeches typically used in his press conferences," says study author.
On the revenue side, Mourinho also outperforms its counterpart, because it has a salary of 13 million euros per year and receives each year about five million euros in image rights.
Meanwhile, Guardiola wins each year nearly 12 million euros and image rights are worth about 3 billion euros.
However, there is a dead heat in terms of sporting triumphs, the study, a variable that Mourinho gets a value of 65 versus 62 out of Guardiola.
In this section, we compare the longest career of Jose Mourinho, who has more than 500 games against just over 200 of Guardiola.
However, the Barcelona coach beyond the Portuguese in the indicator of the percentage of victories by winning 72 percent of wins compared to 68 percent of Mourinho.