LUCIO CECCHINELLO TEAM LOGO Lucire THE JOURNAL OF EROTICA
Playboy has entered the world of motorcycle racing as a sponsor of the
Honda LCR
Moto GP. The team led by Lucio Cechinello former pilot with the French and Randy De Puniet will be the most 'hot' this season as a pilot.
The adult magazine has been one of the first to enter the world of the motorcycle through a new format Event Title Sponsor called sponsorship.
In this way LCR allows sponsors to choose the number of great prizes that will be visible in your brand.
Playboy is visible in Jerez and Catalunya Japan.
Lucio Cecchinello: We have been in contact with Playboy USA for a long time and the opportunity that some of the managers of the environment of Hugh Hefner held a visit to Europe define the project
The crisis squeezes everyone equally. The Motorcycle World, which starts on April 12 in the Qatar desert layout, travel to those lands with plenty of bikes almost completely clean, with no sponsor, no advertising. Has been that they have managed to convince someone to give them a chance. This has manager made the Italian Lucio Cecchinello, who leads the championship in 22 years, first as a pilot and then as owner of his flirtatious and polishing equipment, now in the top category
Moto GP. Cecchinello, who has interviewed over the past few months several times with the magnate Hugh Heffner,
Playboy USA has made the bike sponsor of its pilot, the muscular French Randy De Puniet. At least during the first three prizes. The promotional photos are a listing of how the stage presence of De Puniet on the grill.
Playboy USA, with the help of his Spanish and Italian editions, starts its participation in the World with an insurmountable problem: the championship received its baptism in Qatar, where he warned them that there do not want to see bunnies or symbols that seem, even the
Playboy brand. The creative team trying Cecchinello paint the bike with a sentence similar to
Playboy but not colará. So we should expect the deployment to Japan, the next big prize, and Jerez, the first European event on May 3.